Our client is a leading global adtech innovator pioneering AI-powered contextual intelligence for video advertising. Their proprietary technology uses deep learning and computer vision to analyze on-screen content — from logos and products to scenes and emotions — enabling brands to deliver ads in contextually relevant, brand-safe environments across platforms like YouTube, TikTok, CTV, and programmatic channels.

With flagship products focused on contextual video AI, brand safety, and moment marketing, they help advertisers achieve privacy-compliant targeting without cookies while driving high-impact, context-driven engagement. Having rapidly expanded across Europe with strong growth from their London hub, they are scaling quickly and shaping the future of contextual video advertising worldwide.

Role Overview

Expand Group is hiring a Director of Product Marketing on behalf of this business. Based in London, you will lead product positioning, messaging, and go-to-market strategies for cutting-edge contextual video advertising solutions.

This role is ideal for a technically minded product marketing leader who can build GTM playbooks, develop client-ready documentation, and enable commercial success through strategic storytelling and execution.

Key Responsibilities

• Develop compelling product positioning and messaging that highlight unique value in contextual video and brand safety.
• Build and execute technical go-to-market strategies for new product launches and enhancements.
• Create client-facing documentation, product guides, and enablement materials to simplify adoption of complex technologies.
• Translate advanced AI and computer vision capabilities into clear benefits and use cases for advertisers and publishers.
• Partner with product, engineering, and sales teams to align market needs with the product roadmap.
• Own product naming, collateral development, and thought leadership content that positions the company as a category leader.
• Define and track KPIs to measure product marketing effectiveness and refine strategy.
• Stay on top of emerging industry trends, privacy regulations, and innovations in video advertising.

Qualifications

• Strong technical foundation (degree in computer science, engineering, marketing, or related field).
• Proven success in adtech, ideally in contextual advertising, video advertising, or brand safety.
• Track record of developing and executing technical GTM strategies in growth environments.
• Experience creating client-ready technical documentation, playbooks, and product manuals.
• Cross-functional leadership experience with product, engineering, and commercial teams.
• Analytical mindset, with proven ability to measure and optimise marketing effectiveness.
• Comfortable operating in a fast-paced, scaling startup/scale-up environment.
• Knowledge of AI, computer vision, or contextual targeting strongly preferred.