
Marketing Director
The Challenge
BrightLine, the TV industry standard for data-driven advertising across all leading TV streaming platforms, sought a Marketing Director to propel its growth by establishing a comprehensive Go-To-Market (GTM) strategy, clear product messaging, and essential marketing assets. This role required a strategic thinker capable of managing high-impact initiatives, including website development and crafting persuasive sales decks for clients.
The Approach
The candidate needed a deep understanding of the media and advertising landscape to position BrightLine as the premier solution in data-driven TV advertising. The role demanded experience in CTV GTM strategy, product messaging, web content, and sales collateral development to effectively communicate with both clients and internal teams.
The Numbers
75 candidates approached, 3 interviewed, 1 hired
The Outcome
Due to the candidate coming from a direct competitor, BrightLine saw a 30% increase in lead engagement and a reduced sales cycle due to clearer, more compelling messaging. BrightLine’s leadership described the hire as a “game-changer,” whose foundational work in marketing has set the company up for sustained growth