Expand is partnered with a high-growth AdTech company that has received significant investment via a private equity business. They recently launched into multiple new regions and are looking to scale in Q4 and into 2024.

We are currently searching for a skilled and experienced Product Marketing Director. In this role, you will be responsible for developing and implementing a new global product marketing strategy with the existing product suite and also new products.

Key Responsibilities

• Product Strategy: Create and spearhead the product marketing strategy, in alignment with the broader business goals. Collaborate with cross-functional teams to ensure the effective introduction and positioning of new products.
• Value Proposition and Messaging: Craft and enhance persuasive value propositions, product positioning, and messaging for our entire product and solution portfolio.
• Marketing Material Management: Build and maintain an extensive product marketing library, encompassing sales decks, pitch narratives, one-sheets, battle cards, and specific talking points tailored to essential personas.

Experience

To excel in this opportunity, you should have:

• In-depth understanding of the AdTech ecosystem
• Proven track record of success in product marketing in a leadership role
• Strong analytical skills and data-driven decision-making abilities
• Strong communication and presentation skills, with the ability to influence both internal stakeholders and external partners

If this looks like your next role, please contact me.