Director of Marketing
EMEA, Germany
€100000/year - €110000/year

Media & Entertainment

As competitive video games continue to integrate into popular culture, global investors, brands, and media outlets are all paying attention. With Consumers rising, Esports has hit all-time highs with a large part of it because of the social component of live streaming and gaming. Video gaming-specific streaming platforms like Twitch and YouTube Gaming give fans a direct connection to the players and teams, while more mainstream socials have allowed those connections to prosper.

As of 2024, the Esports market is forecast to be worth approximately $1.62 billion and our client has seen the potential in a rapidly growing market. Our Client’s ambitions are to look to inspire the world to play and we bring great interactive entertainment to people around the globe. They believe that streaming is the new way of marketing and we give access to all upcoming creators the opportunity to monetise their content by connecting them with users and brands with simplicity on a global scale. They are the number one multi-platform streaming provider for the next-generation marketing, reimaging, and reinventing digital interactive experiences.

Our Berlin-based Client is looking for a passionate and enthusiastic Director of Marketing with a passion for Esports and Gaming to help them promote our offerings and identify what their viewers want so we can create more amazing products. Their ideal candidate will have extensive marketing experience and a comprehensive knowledge of branding.

You will be responsible for providing guidance to their marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands as a leader in their industry.

As the Director of Marketing, you will also work closely with our sales & product department to develop strategies that will help us maximize profits and market share. Finally, you will oversee organizing company conferences and major events. Responsible for external corporate communications and press releases.

Your responsibilities will include

  • Evaluating and developing our marketing strategy and marketing plan
  • Planning, directing, and coordinating marketing efforts
  • Communicating the marketing plan
  • Researching demand for our products and services
  • Competitor research
  • Working with our sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction
  • Identifying potential customers
  • Developing promotions with advertising managers
  • Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections
  • Compiling lists describing our offerings
  • Developing and managing advertising campaigns
  • Building brand awareness and positioning
  • Supporting sales and lead generation efforts
  • Co-ordinating marketing projects from start to finish
  • Organising company conferences, trade shows, and major events
  • Overseeing all company corporate communications and press releases
  • Overseeing social media marketing strategy and content marketing.

Key Skills and Qualifications

  • A Bachelor’s degree in business, marketing, advertising, or communications
  • Has worked in the Esports, gaming, streaming or similar industry or has a strong understanding of the industry
  • Successful track record in senior marketing roles and creating marketing campaigns (5+ years working in arketing products from launch to global presence)
  • Excellent leadership, communication, and decision-making skills
  • Experience with digital and print marketing, content marketing, and social media marketing
  • Strong copywriting skills
  • Proven ability to plan and manage budgets
  • Competency in Microsoft applications including Word, Excel, and Outlook.
  • Professional and proactive work ethic
  • Effective time management skills and the ability to multitask 

 

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