case studies

General Manager - UK


YieldMo are the world’s leading smart exchange with unique data and insights into consumer buying behaviour and how humans engage with advertising.

The Challenge

Following 9 years of sustained growth and product development in North America. YieldMo wanted to expand into new international markets starting with the UK.

The Approach

expand were retained to find this important hire due to our unparalleled senior network within the AdTech sector. YieldMo wanted to move from briefing to offer within a 4 week period. We used a referral driven approach to the search utilising 11 years worth of network connections to build a shortlist of qualified candidates.

The Numbers

40 network referrals were generated with 18 interested candidates sourced.  18 first interviews were conducted by expand and 6 candidates shortlisted.  3 candidates made the final shortlist for CRO presentation with 2 hires being made.

The Outcome

YieldMo were able to make two key hires from this one search due to the quality of the candidates interviewed. They started with a team of two rather than the one they had planned and will be adding more to their team this year.

What the Client Said

"expand have been exceptional, we will now be using them to build our international  presence in other territories but also to support our US growth across the commercial and engineering sectors".

SVP, People

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