case studies

Business Development Manager: Middle East/Africa (based in Europe)


Wavecrest is a leading full-service provider of connectivity and value transfer solutions including voice, SMS and Mobile Airtime Top-up (MAT). With a truly global supply network, they offer deep expertise in Asia and Africa and are one of the biggest European aggregators of African minutes. They work with some of the best-known names in the OTT, MVNO and CPaaS space to deliver the underlying services that are relied on for terminating traffic into Africa delivering a direct path between international callers and their network.

The Challenge

This was a newly created due to the growth and ambition of the company. The challenge centred around finding individuals who possessed the relevant knowledge, relationships and mindset in order to meet the objectives of the business.

The Approach

We delved into our expansive network within this space and longlisted candidates we thought would meet the criteria. We presented candidates at various stages of their career so as to offer the Client a variety and allow them to make the best hire for them.

The Numbers

Sixty-five candidates were longlisted in the European region with ten being presented to the Client.  Five were interviewed, one hire!

The Outcome

A candidate who not only ticked all their boxes but who will add immense value to the business as a very strategic thinker with strong knowledge and relationships in this space.

What the Client Said

“Wavecrest were looking for a candidate for an MEA focused BD role. Finding someone with the relevant experience in that region, a telco background that demonstrated success relevant to Wavecrest products and a passion for developing exciting new partnerships wasn’t going to be easy. Cheryl understood our requirements and was focused on delivering only the very best candidates. One candidate stood out from the rest and seemed like a perfect fit. With Cheryl’s guidance, we secured that candidate and we are excited about working with her and what we can achieve together. Cheryl was extremely professional and made the process incredibly simple. She was a real pleasure to work with and I will remain in close contact with her concerning any future roles that become available at Wavecrest”

James Ferguson, Director: CONNECT, Wavecrest

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