Product Director

Utiq is a European AdTech company that delivers a Telco-powered Authentic Consent Service, giving consumers control and choice over their privacy, whilst facilitating more relevant digital marketing experiences. Utiq also empowers brands and publishers to accurately address consented audiences through encrypted solutions.

The Challenge

Following a hugely successful European launch Utiq needed to make a splash by making a landmark hire in the UK which they define as they most important market to the business.

The Approach

Utiq had been utilising their own network for a few months before but they needed expand's industry expertise that would ensure ongoing product growth and GTM strategies and that only the best talent was presented.

The Numbers

Thirty candidates were initially contacted with five candidates initially qualifying.  Five were interviewed by expand with one candidate being shortlisted.  The hire was made in two weeks.

The Outcome

expand were able to secure a leading product leader with extensive adTech knowledge.