case studies

Head of Product Marketing, London


Snigel's inception occurred through the efforts of two former Google executives who recognised the inadequate support provided to content creators within the adtech ecosystem. Having been publishers themselves, they understood the time constraints inherent in ad monetisation, and they acknowledged the value of focusing on content creation, audience expansion, and optimal user experiences.


The Challenge

Snigel were very particular with this search, we needed a Product Marketing leader who had 8-10 years adTech experience and had built GTM strategies for web publishers in Europe.

The Approach

When qualifying the opportunity, we sat down with the CEO and we scoped out the market, identifying a target list of adTech businesses to headhunt from.

The Numbers

Two hundred and sixty candidates were approached in total within the project, ten were submitted to the Client, six candidates were interviewed, one hire was made.

The Outcome

A highly-qualified Product Leader was hired to head up the department due to his experience, the original brief was an individual contributor role.

What The Client Said

"Matt helped us fill a senior marketing role. Throughout the process he delivered good candidates and was responsive when our requirements evolved. We'd recommend expand to anyone looking for an adTech marketing candidate. In our experience it's very difficult to find candidates with a strong adTech background and Matt did a great job."


Ben Rycroft, CEO, Snigel

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