case studies

Lingerie Designer


Playboy is an American men's lifestyle and entertainment magazine, formerly in print and currently online. 

The Challenge

Playboy are looking to do four huge Lingerie launches in 2023 and needed to find someone who could be their lead designer to drive idea to execution.

The Approach

This search was a little tricky as most Lingerie designers are based on the East Coast, They needed someone with a strong background in creating and designing lingerie and swimwear ranges that are based in LA. We used our network and LinkedIn to pinpoint the right candidate looking at direct competition with offices in LA.

The Numbers

83 candidates were targeted, with 18 candidates initially qualifying.  12 were interviewed by expand, with 4candidates being shortlisted.  The hire was made in 8 weeks.

The Outcome

The hire was someone who was not based in LA but looking to relocate to the city, she had been integral to her current business leading the idea to execution on their recent swimwear launches, plus had 3+ years background in designing lingerie.




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