case studies

Senior Product Marketing Director

Onetag is a global independent advertising platform specialising in media curation. Their programmatic technology is centred around privacy and transparency powered by a unique data science approach.


The Challenge

Following a successful UK launch in January, Onetag needed to hire a leading adTech Product Marketing Director to create a GTM strategy, value proposition and product positioning in a challenging UK market.

The Approach

For this search, speed to market was key - we were able to utilise our extensive adTech network and plug into previous shortlists due to a previous hire made in the market just 2 months ago.

The Numbers

Eighty-five candidates were initially contacted with six being shortlisted. Three were interviewed and one was hired.

The Outcome

Onetag were extremely pleased to hire an extremely experienced adTech professional from Yahoo who will be able to hit the ground running and take their new products to market in 2024.

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