Senior Marketing Director
Lumen Research combine eye tracking technology and 1st party data to fully understand the attention that a user gives to an advertiser's communications. With so many advertisements reaching consumers, it is hard to distinguish how much really sinks in and the power of an individual ad. Lumen offer a solution to the unknown through their technology, LAMP, which helps agencies and advertisers understand the impact of their campaigns.
Having recently secured Series A funding and launched in North America, Lumen were seeking their first marketing hire to ensure their presence and global ambition was felt by the market.
As a new entrant into the American market Lumen needed to find a candidate with an entrepreneurial mindset and start-up experience. The person joining the team had to come from the Adtech industry and have deep connection with the industry trade press.
Seventy candidates were identified with twenty candidates initially qualifying. Twelve were interviewed by expand with five candidates being shortlisted. The hire was made in three weeks.
Lumen secured a prominent industry leader to bring them into the market and enhance their global brand. They will work alongside the GM North America to scale the business.