The Headline
Channel Factory, a leading global video advertising platform specialising in YouTube and Connected TV (CTV), empowers brands to maximise their impact and ROI through precise targeting, creative optimisation, and performance measurement. With a proven track record of success in established markets, Channel Factory identified France as a key territory for expansion, recognising the significant opportunities for growth within the French brand advertising landscape. A crucial element of this expansion strategy was securing a highly experienced and connected sales director to spearhead their efforts.
The Challenge
Channel Factory needed a Director of Business Development to establish their presence in France, focusing on building relationships with major brands. This was a critical first hire in the market for brand sales, requiring a candidate with a unique blend of skills: deep understanding of the French advertising landscape, proven ability to build and manage C-level relationships at top brands, experience in the video advertising space (ideally with YouTube and CTV), and a strong track record of exceeding sales targets.
The Approach
Expand Group leveraged its extensive network and deep understanding of the digital advertising industry to identify and engage top-tier talent. Our consultants conducted a thorough market mapping exercise, identifying key individuals with the desired skill set and experience. We focused on candidates with a proven track record of success in selling video advertising solutions to brands in France, particularly those with experience working with YouTube and CTV. Our approach involved: Targeted Search: We didn't just look for any sales director; we targeted individuals with a specific background in video advertising and a strong network within the French brand community. In-Depth Candidate Assessment: Beyond technical skills, we assessed candidates' cultural fit, leadership potential, and entrepreneurial drive. We conducted multiple rounds of interviews and utilized behavioral assessments to ensure the selected candidate aligned with Channel Factory's values and vision. Consultative Approach: We worked closely with Channel Factory throughout the process, providing regular updates and insights into the market dynamics. We also advised on compensation and benefits packages to ensure competitiveness.
The Outcome
Expand Group successfully placed a highly qualified Enterprise Sales Director into the Director of Business Development role at Channel Factory. This individual possesses extensive experience working with brands in France and a deep understanding of the video advertising landscape, making them the ideal candidate to lead Channel Factory's expansion efforts.