Marketing Director

BrightLine is the industry standard for advanced advertising working with every major broadcasting platform from NBCU to Hulu. They create, deliver, and measure dynamic, interactive, and engaging ads across the entire Advanced-TV landscape using our proprietary Build-Once- Run-Everywhere platform.

The Challenge

BrightLine sought a Marketing Director to propel its growth by establishing a comprehensive Go-To-Market (GTM) strategy, clear product messaging, and essential marketing assets. This role required a strategic thinker capable of managing high-impact initiatives, including website development and crafting persuasive sales decks for clients.

The Approach

The candidate needed a deep understanding of the media and advertising landscape to position BrightLine as the premier solution in data-driven TV advertising. The role demanded experience in CTV GTM strategy, product messaging, web content, and sales collateral development to effectively communicate with both clients and internal teams

The Numbers

Seventy-five candidates were initially approached, three were interviewed, and one was hired.

The Outcome

Due to the candidate coming from a direct competitor, BrightLine saw a 30% increase in lead engagement and a reduced sales cycle due to clearer, more compelling messaging. BrightLine’s leadership described the hire as a “game-changer,” whose foundational work in marketing has set the company up for sustained growth.